Comprehensive Roofing FAQs for Wisconsin Homeowners

At Keeney Home Services, we understand that a roofing project is a significant investment. Below, we answer the most frequently asked questions to help you make confident and informed decisions about your home’s roofing needs.

General Roofing Questions

1. What are the signs that my roof needs to be repaired or replaced?
   Common signs include missing or curling shingles, granule buildup in gutters, and stains on interior ceilings or walls. You may also notice ice dams in winter, which indicate poor insulation or ventilation. If your roof is 20–25 years old, it’s time to schedule a professional evaluation. View our full roof repair and inspection services to learn more.

2. How long does a new roof typically last in Wisconsin?
   Asphalt shingle roofs in Wisconsin typically last 20 to 25 years, depending on the material grade and maintenance. Metal and other premium materials may last longer. Harsh winters, high winds, and seasonal freeze-thaw cycles can reduce lifespan if your attic ventilation and roof slope aren’t optimized.

3. What types of roofing systems does Keeney Home Services install?
   We install GAF asphalt shingles, energy-efficient materials, and other durable, weather-resistant systems designed for northern climates. As a GAF Master Elite® Contractor, we’re able to offer exclusive warranties and professional-grade shingle roofing solutions backed by top-tier manufacturers.

Roof Installation & Replacement Process

5. What can I expect during a roof replacement?
   The process includes an initial inspection, material delivery, removal of old roofing (tear-off), installation of underlayment and flashing, and the placement of new shingles. A final clean-up and walkthrough to complete the job. Most roof replacement projects take 1 to 3 days, depending on the home size and weather conditions.
6. How do I prepare my home before roofing begins?
   Inside, cover valuables in the attic and remove fragile items from shelves or walls due to vibrations. Outside, move vehicles away from the house, clear patio furniture, and protect landscaping. Keep pets and children indoors, as noise and foot traffic may be disruptive.
7. Do you offer free roof inspections or estimates?
   Yes! We provide free, no-obligation roof inspections and quotes. Each estimate includes a condition assessment, recommended solutions, and a cost breakdown. Schedule your roof installation consultation today for personalized guidance.

Cost, Financing & Warranties

7. How much does a new roof cost?
   The need for a new roof brings up one of the most worrying roofing questions: how much will it cost? The cost of a new roof depends on factors like roof size, slope, number of layers, and materials selected At Keeney Home Services, we never provide cookie-cutter pricing. Every quote is customized to your home’s unique specifications. To explore your options, visit our roofing services page.

8. Are financing options available?
   Yes, we partner with trusted lenders to offer low-interest and deferred-payment financing plans, including programs from Greensky and EnerBank. Financing can help you spread out the cost of your roof while protecting your home sooner. Ask about available promotions during your inspection.
9. What kind of warranties do you offer?
   This is a roofing question that should always be asked before committing to a company. Keeney Home Services offers GAF manufacturer warranties, including the Golden Pledge and System Plus. These provide long-term coverage for materials, performance, and installation. We also provide workmanship warranties, which are registered and transferable. We’ll walk you through your options during the proposal process.

Maintenance, Storm Damage & Insurance

10. How often should I inspect or maintain my roof?
    Some of the most important residential roofing questions for homeowners come down to maintenance requirements. We recommend a roof inspection twice a year—once in the spring and again in the fall. You should also schedule an inspection after any severe storm. Proper maintenance includes cleaning gutters, checking flashing, and monitoring attic ventilation. Learn more about proactive care on our roof coating and protection services page.

11. What should I do if my roof is damaged in a storm?
    First, document the damage with photos and protect exposed areas with tarps if safe. Then, contact our team for a full inspection and fast emergency service. Keeney Home Services is equipped to handle hail, wind, and tree damage repairs quickly and safely.
12. Will my homeowners’ insurance cover roof damage?
    Most policies cover sudden or accidental damage caused by wind, hail, or falling debris. Wear and tear or neglected maintenance typically aren’t covered. Our team assists homeowners with claim documentation and adjuster coordination to streamline the repair process.

Local & Seasonal Considerations

13. Is winter roof installation possible in northeast Wisconsin?
    Yes, roof installation can be performed in winter if conditions are managed properly. We follow cold-weather best practices to ensure adhesives bond and materials are protected from freezing temperatures.  While summer and fall are ideal, winter roofing may offer faster scheduling and off-season discounts.

14. How do Wisconsin’s freeze-thaw cycles affect my roof?
    Repeated freezing and thawing can lead to ice dams, which trap moisture under shingles and cause interior leaks. Proper attic insulation and ventilation are critical in preventing these issues. Every inspection conducted by our team includes an assessment of your entire roofing system, including ventilation.

Choosing Keeney Home Services

15. Why should I choose Keeney for my roofing project?
    Keeney Home Services is a GAF Master Elite® Certified Contractor, a designation held by only 2% of roofers nationwide. We provide local expertise, energy-efficient products, and top-tier customer service throughout every step of the process. Our reputation is built on trust, experience, and proven results—even for commercial roofing needs. 
16. Are your contractors licensed and insured?
    Yes. All our roofing professionals are fully licensed, insured, and trained in the essential safety protocols. We maintain full liability coverage to protect our workers and your property.
17. Can I see examples of your recent roofing work?
    Absolutely. Visit our roofing services gallery to view completed projects, or ask your representative for recent references. We’re proud of our craftsmanship and happy to share the results with you.

Need More Help?

Looking for an answer not covered on our roofing FAQs page? Contact us directly or schedule a free inspection today. We’re here to help you make confident, informed decisions about your roofing project.